JASON
CASSEL
GRAPHIC DESIGNER & MARKETING DIRECTOR
Designing the work.
Shaping the message.
Leading the strategy.
I bring fifteen-plus years of design and marketing experience to work that needs to look sharp, communicate clearly, and deliver. Today, that means combining hands-on creative execution with marketing strategy, leadership, and GenAI.
CORE INTELLIGENCE AI
Building a visual language for an evolving AI platform.
FORENSICS FIRST
One visual system. Five specialized solutions.
HAYSTACKID BRAND IDENTITY
Defining the system behind a global brand.
COREFLEX
Building the brand around an award-winning legal technology platform.
EVENT EXPERIENCES
Taking integrated campaigns from screen to show floor.
FINN: SHARK WEEK
An original character concept built into a weeklong branded campaign.
SELECTED WORK
Strategy is only as good
as the work it produces.
A selection of brand systems, product campaigns, event experiences, and creative developed for complex technology and professional services.
SELECTED CREATIVE
Not every idea
needs a case study.
A rotating selection of advertising, editorial, social, event, presentation, and AI-assisted creative.
ABOUT
I never stopped designing when I started leading.
I started my career doing the work myself, and that never really changed. As my responsibilities grew from hands-on design into marketing strategy and leadership, I stayed close to the creative. Today, I work across brand, campaigns, content, digital, presentations, and events, moving between big-picture direction and the details that make the final work better.
GenAI has expanded that toolkit, not replaced it. I use AI alongside traditional creative tools to explore ideas faster, challenge directions, develop imagery, strengthen copy, and push concepts further while keeping judgment and execution firmly human.
DOWNLOAD RÉSUMÉWHAT I DO
DESIGN & CREATIVE
Brand identity
Print & digital design
Presentation design
Typography & layout
Art direction
CONTENT & STRATEGY
Campaign development
Brand messaging
Copywriting & editing
Editorial planning
Content development
PRODUCTION & EXECUTION
Print production
Digital assets
Presentation production
Quality control
Multi-format delivery
LEADERSHIP & INNOVATION
Creative direction
Marketing leadership
Team development
GenAI workflows
Cross-functional collaboration