PRODUCT MARKETING · VISUAL SYSTEM · COLLATERAL
COREFLEX
Giving a flexible eDiscovery platform a clear visual story.
I translated a complex, cloud-native eDiscovery interface into a marketing system that makes its central idea easy to understand: one secure environment that gives legal teams self-service control with the flexibility to move to full-service support when needed.
Making flexibility the idea.
CoreFlex brings matter management, user access, data workflows, reporting, and support into a single interface. The visual and editorial system needed to communicate that breadth without making the product feel complicated, while reinforcing security, scalability, automation, and operational control.
From platform to workflow.
The story shifts quickly from positioning to how the product works. A structured six-stage workflow turns the single-pane-of-glass concept into something tangible, showing how teams move from secure access and matter setup through processing, reporting, and support.
Technical depth without visual overload.
Long-form collateral gives buyers the detail they need while maintaining a clear hierarchy. Repeated visual cues, concise takeaways, and modular sections keep security, automation, analytics, and support understandable even as the content becomes more technical.
From platform to show floor.
The CoreFlex visual system extended into the physical event environment for Relativity Fest, translating product messaging and platform capabilities into a large-format booth experience while keeping the product story clear at a distance.
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